Reach TV Rebrand

Working with Ink Studio, I was tasked with creating the full motion-graphics package for Reach TV, the USA’s largest in-airport television network.
The brief was deceptively simple:

- Use only the new brand’s clean vector shapes and bright gradients.
- Build an animation style that remains eye-catching, energetic, and instantly recognisable.
- Ensure the visuals stand out in one of the most challenging environments; busy airports.

To make this work, I focused on quick kinetic movement whilst maintaining smooth transitions, underpinned with a continual sense of driving, forward momentum.